presentation on mainstreamers.

my presentation on mainstreamer.



The grade that I was awarded for this piece of work by Mr Bush was : A

WWW-

• good use of detail and information.
• well explained points
• good used of images and examples
• linked well to mainstreamers.

EBI-

• more research in to the type of car ( ford)

preliminary exercise

The task-

We were give a preliminary task for media where we had to create a short 30 second video clip. Which involved having one 180 degree shot which was to show that two character were talking, a match on action. Our video was based around two female characters, who were having a conversation about killing someone. 4 lines of dialogue were used in order to create suspense for the audience but also created an enigma. A male character was placed under the table with a hood covering his face until the very last scene, where the hood was removed to show the character with his eyes closed to show the audience that he had been killed.

WWW-

Our media production was overall based around creating an enigma which we felt had shown to be successful due to the suspense that was built up through the use of shots. The 180 degree rule was shot correctly which means that the shot made the two females characters in our production look like they were talking opposite rather than next which is what happens when the rule is broken. During our planning we had decided that we would have a range of shots but only use ECL(extreme close-up) when needed for example during the first match on action shot which was to show the door being opened and also the second match on action shot where the hood was being removed to reveal the character. This was done to ensure that we were able to create suspense throughout but to ensure that it the clip remain as enigma but also leave the clip as a cliff hanger as the audience want to know more. Facial expressed were crucial to our production also during the scene before the third character is introduced, the first females character ask “where is he?”   The second female character then replies by the facial expression and movement of the head in the direction of where “he” is. This continues to create suspense become only a little information is being revealed to the audience which is that they now know it is a “he”. Finally a fade was the only effect used in the ending of the last scene which was done to show that one scene has finished and another was about to happen however the video clip then end this then created a cliff hanger which keep audience hooked on and want to know more.

EBI-

During the 180 degree rule too much background was revealed which meant audience lost focus from the main characters and started to observe the background. In our real production as a group we would ensure that characters are placed close together so that they fill up more of the frame, one way this could have been done is by taking one of the tables out to reduce the distant between the characters. The lighting conditions of the room were not very good to much light was used which made did not help the suspense of the video clip, this meant that the video clip did not look as professional. Also another thing that we could have added is maybe blood to the scene to help create more suspense for example show drops on the table or on one of the characters face and hands which would help build the suspense. Also a better range of camera shots could have been used such as a tracking shot showing the females character going from the chair under the table which would have helped to create more suspense.

young & Rubicam

Task 1-

I had predicted that I would be an succeeder as the main  factor however as a secondary I felt I  may have been an explorer but instead was categorised as an aspirer. I agree with being a succeeder as I like to achieve to be the very best I also agree with being an aspirer because I plan to the best that I can so that I can have the best future. 




Task 2-

When I did the young and Rubicam test I came out to be a scceeder.  A succeeder is a person that seeks control while having strong goals, confidence, work ethics and good organisation. Succeeder’s Supports stability and brand choices are based on self-reward and quality. Typically succeeder’s are normally in job roles that are in higher management or professionals positions. The brand that could be associated with can be –

Apple

Samsung

Audi/Mercedes

Sony

Bose

Denon

Waitrose

Hugo boss

Gucci

sennheiser


Task 3-

resigned-

The reason this advert is aimed at resigned is because resigned people are about survival. Their brand choices are therefore driven by a need for safety and for economy. They choose above all what is familiar to them. Tesco   is therefore a good example because it provide a range of food products which are vital to survival.

Struggler-

The reason this advert is aimed at strugglers is because struggler is about being dis-organised and having few resources, the advert is about a person who eats at McDonalds showing all types of people eat McDonalds however an estate is shown suggesting that McDonalds can be associated with stugglers. Also stugglers can be associated with eating junk food and also an estate.

mainstream-

The reason this advert is aimed at mainstreamers is because mainstream people are based around family. Their brand choices are therefore driven they respond to big established brands, to ‘family’ Brands and to offers of value for money. Johnsons can therefore be associated with mainstreamers because they believe in family values and also value for money.

Aspirer-

The reason this advert is aimed at aspirer is because aspirer are driven by others’ perceptions of them rather than by their own values. This therefor means that aspirer’s base there life on what others thinks of them and how they are viewed in society. Mercedes is therefore a perfect example because aspirer can be seen considered to have luxurys in life so they can be view highly in society.

succeeder-

The reason this advert is aimed at succeeders is because succeeder is about having strong goals and ambition to do well, the advert is about a person who uses a Hugo Boss after shave and shows his success through where he lives and also the clothes he wears.

explorer-

The reason this advert is aimed at explorer is because explorer are driven sensation, adventure, indulgence and instant effect - the first to try new brands. An example of this could be apple TV explorer are likely to stream videos rather then watch television. Explorers are associated with discovery.

reformer-

The reason this advert is aimed at reformers is because reformers are driven to do what they want to achieve satisfaction. An example of this can be yoga, reformers are likely Reformers are the most anti-materialistic of the seven groups, and are often viewed as being intellectual. Their core need in life is for enlightenment therefore yoga is a perfect example that can be done in order to achieve this.

Film language test

Feedback

Mr halsey-

WWW-same great answers: editing and Mise-en-scene are strengths.

EBI-make sure you answer the question:you start talking about editing in the camera work question!

      -camera work is weaker :try and mention angles and write in detail about a few selected shots.

My feedback-

EBI-Next time I would make sure that i have better time management and better notes. Also to make sure that I answer the question.

Gillian Dyer

Gillian dyer suggests that (Advertising as Communication Routledge 1988) advertisers use, among other techniques, the following lines of appeal. They use images of or references to these things to tap into our desires - and fears:

• ·         Happy families - everyone wants to belong 
• ·         Rich, luxurious lifestyles - aspirational 
• ·         Dreams and fantasy 
• ·         Successful romance and love 
• ·         Elite people or experts 
• ·         Glamorous places 
• ·         Successful careers 
• ·         Art, culture & history
• ·         Nature & the natural world 
• ·         Beautiful women - men AND women like looking at beautiful women, so the thinking           goes: men admire them, women admire what makes the men admire them. 
• ·         Self-importance & pride 
• ·         Comedy & humour 
• ·         Childhood - can appeal to either nostalgia or to nurturing instincts

My five brands 

Audi-

100 words

Audi comes across as a rich and luxurious brand that is family orientated, however they are a multibillion euro company across the globe. Based on Gillian dyer Audi can fit in several line of appeal; elite people or experts , when Audi advertises their cars they show the brand to be sophisticated as the characters always where suits showing status and success. Audi also fits in to successful careers as Audi can be seen as a premium brand and therefore mean that by having an Audi you are wealthy which therefore gives you status and again shows off success.

10 words

Audi is an aspirational brand that revolves around status and luxury.  

1 word

Aspirational.

Apple-

100 words

Apple comes across as a brand that is for elite people, however apple is a multibillion dollar company that started in California. Apple could fit in to several of dyers lines of appeal; happy families because apple try to make all there devices child friendly however able to be used by experts to do work on. Successful careers is another aspect because apple are a big expensive brand its seen as a premium product that would have been brought by someone who has success and wealth. Finally apple can be linked with luxurious lifestyles due to the heavy price tag.

10 words

The apple brand is about innovation with simplicity.

1 word

Innovative

Lynx-

100 words-

Lynx is a brand that is orientated around successful romance and love, this is because due to the adverts that has given suggestions that love/ romance comes when you wear Lynx. Based on Gillian dyers lines of appeal, lynx also comes under beautiful women/men. This is because men see other men in adverts attract women through the Lynx spray which means that men also want to do the same things and therefore hope that women desire them like shown in the advert. Finally Lynx can relate to dreams and fantasy, due to the angel advert where women fall from the sky.

10 words-

 Lynx is a brand that brings opposites genders closer together.

1 word-

Seductive

SMA-

100 words-

SMA is brand that is orientated around childhood which is aimed for mother to give to their baby’s which also suggests that SMA is a family brand. Due to its purpose it can be seen to help create happy healthy families as they are there to provide nutrition’s to help during and after pregnancy to mothers.  Gillian dyer lines of appeal also links nature with SMA as it is something that all babies go through as it is part of nature to be born and to grow. Finally it can be said that SMA is trusted amongst mothers.

10 words-

SMA can be seen as loving, caring and family orientated.  

1 word-

Family


Gucci-

100 words-

Gucci is aimed at successful people who live a large luxurious lifestyle. Gucci is a brand that has high values aimed at elite people and connotations of love and romance. The adverts are made to show beautiful women/men, men see other men attracting women and therefore have the same idea, women see men who are attracted by the body figure of the men. Finally wealth is the biggest factor of Gucci, wealth is shown throughout adverts through the setting and appearance of characters, this shows that the brand is orientated around wealth, status and success.

10 words-

Gucci can be seen as seductive, successful and luxurious.  

1 word-

Seduction

Film Language.

cinematography task- 

The Adams family (1991)

The first show is an extreme long shot showing the two main characters and also the setting. The shot has been used in order to set the genre of the film and also the location, in order to give the audience an understanding of where they are. A medium long shot is used in order to show the character in more detail , expression of the face are more visible which allows the audience to establish what the characters are feeling.  A close up shot is then introduced taken from a 45 angle from the character which makes the audience feel as if he were talking to them. Likewise the next shot again follows in the same way showing the character facial expressions, which also allows the audience to get a closer look of the characters appearance.

The next scene in the trailer of the Adam family is a point of view follow shot. The shot is of a blade of some form that is moving in certain direction at a high speed towards a man. This shows make the audience feel as if they were the blade and were going to kill a man, it also can make audience feel jumpy and slightly terrified by what had is taking place.  The shot is then followed by a close up of the blade hitting a door, this makes the audience feel as if the blade missed the target but also can make the audience feel relieved. Further in the trailer there is a scene of a child where she is eating her food, when she is about to eat her food ,a match shot is used and then the shot becomes a point of view showing that audience the food as if they were the child and also what is taking place in the scene.

Bad teacher trailer (2011)

The first shot at the opening sequence is a close up showing the whole bill board and what it says. This has been done to give the audience an understanding of what is taking place and where. Its says “John Adams middle  school” which give the audience a setting of where it has taken place also the words “car wash” help the audience to understand what is taking place. The shot can be seen as a significant shot as it if the first scene that the audience sees. The shot then continues by a medium long tracking shot to students holding up a car wash sign this shot there for strengths the first scene as it shows two young people holding up a car wash sign. Followed by an extreme long shot which shows the young kids the billboard and finally a building.

Further in the trailer a close up of a car door opening which is then followed by a pair of legs, a close up vertical tracking shot is used showing a tied up top followed by the face of Cameron Diaz.  The focus has been set on Cameron Diaz who is an iconic character in the movie industry and is known for romantic comedies such as; the holiday, there’s something about Mary and Charlie’s angles. The vertical tracking shot has been used to show the main character in a seductive way in order to get the audience attention. By showing the face last means that audience are on edge to know whose face belongs to the body.

Both films use different types of shots, the Adams family reveals the main characters straight away and the event that occur however on the other hand the scene from bad teacher builds up the tension by showing a range of clips before revealing the character. Bad teacher make the audience feel more on edge as they want to know who the main character is, whereas the Adams family is showing a range of events to show that the characters are different and are trying to get the genre across to the audience. less movement is used in the Adams family as it shows focus on the characters and setting by extreme long shots where as in bad teacher,shots are range from close ups and extreme long shots. this has been done to build suspense of the scene and also to build seduction of Cameron Diaz.

Editing tasks-

The first scene is introduced by the institution this has been done to show the audience who the film produced and distributed by.  Another reasons that this may have been done is to show the audience that the film is by a well-known producer and may have a fan base which can therefore attract audiences to watch it. The editing in the first scene of the Adams family is a jump cut, however it does not take place until 10 second in the scene. The editing is used to show a closer view of the subjects and allow more focus on the main characters, this allows the audience to establish the characters but also allows the audience to see the appearance and facial expression of the characters. The appearance can allow the audience to establish the genre of the film and therefore is very important. The next shot that follows is an eye line match which is used in order to create a sense of intimacy or intensity between characters but show where the characters focus is. Again due to the long duration of the shot is allows the audience to really see what the characters are feeling and what is going through their mind based on their expressions. A long duration shot can also imply that the character are remembering something for some time ago which can be strengthened by the facial expression showing that they are happy. The character also look away for a second as if they were remembering.

 Another jump cut is used to show the male characters facial expressions and also allows the audience to focus on the character. A cut is then used to show the facial expression of the female character after the male character has spoken, which shows that the director wants the audience to focus on the character. A cut is then used to introduce the title of the film to the audience. The next scene is again introduced by a cut to a fast face scene of a blade moving at a man. The scene is cut just before it hits the door making the audience feel as if it when through the person. Further along the trailer the speed of the cuts become faster but at the same time new characters are introduced and also scene of action of start to come in. This has been done to show the audience what the film is about but again what genre the film is.

A match on action has been used then the main character jumps through the window, the audience first sees the character jumping from outside in to the windows. The shot is then continued showing the character smash through the window in to the house and then cut. This scene could make audiences feel on edge to know what happened and why the character did what he did. An cut is used to a hand that is moving on its on with no attachment to a body the hand grabs a knee , and then followed by a cut to with a man screaming in terror and falling backwards. This suggests to the audience that the man is in fear but also whose hand it is and what had taken place. Special effects have been used for the hand to make it look realistic, this impacts the audience as they try to figure out how the director has done that effect.             

The last scene of the film is cut again however the editing of the trailer has been done very successfully, as the character in the film flips pages in the calendar at high speeds he finally finishes on the 22^nd of November again with the paramount picture logo at the bottom. This may have been done for brand awareness but also to show audiences how who has created this film/trailer. It is continued by the next scene showing then the film is going to be released. After show the data of release a dissolve is used to shows the end of the trailer but to leave the audience at a calmer state of mind.

Throughout the trailer there is a lot of focus on the first the characters that are seen at the start this therefore suggests to the audience the main character is. This is clear due to the duration spent on the character and also the scene that the character are in. Throughout the trailer cuts are used in every scene which implies to the audience a change of time or location.

News Corporation

starter by Vinesh and Mariam

Teaching by Vinesh and Mariam

Plenary by Vinesh and Mariam

Teacher feedback-

WWW-

·         good starter (true and false)

·         good audience engagement

·         Very well produced slides- colour, images and logo.

·         Detailed presentation

·         Excellent plenary

EBI-

·         Clearer information

·         Some misinformation (The Times)

Student feedback-

WWW- from my perspective I felt that majority of students took part during the starter and also the plenary, me and Mariam tried to ask students who were more quiet then other. Majority of student also took part when asked if Asian channel were part of news crop, many of the student gave reasons of why they felt it was or wasn't  I felt that many students had also learnt something new and something that they would remember, due the detail used in the slides and also due to humour.

 EBI-I felt that some students had said more than other, also a piece of information was incorrect.  Slides needed to have a clearer layout, but also contain less information and allowed me and Mariam to elaborate on.