cross media study- slide 5

Who are the key institutions involved in promoting the film and how are they involved?

• Film London Microwave 
• BBC 
• Other collaborators (distributors - Revolver, exhibitors – multiplex cinema chains, DVD sales/rental companies, film download sites, e.g. LoveFilm).

Paramount pictures is distributor for the transformers 3 movie which is a huge corporation they have an operating income of $300 million and an revenue of $1.2 billion. Paramount pictures has created a huge range of films and also on going films such as the Shrek trilogy, mission impossible trilogy and all the Indiana jones movies. Hasbro who are traditionally known for board games and also toys is another organisation who played a big role in creating the Transformers franchise. The film was released in all larger cinemas such as Odeon, Cineworld and Vue the film also had its own premier event in Leicester square. The DVD/Blu-ray was sold in all large stores and online such as Tesco, amazon and HMV. The film was also available on online streaming services such as Netflix which allowed audiences who has access to the streaming service to be able to watch the film.

How do they use each platform to reach their target audience (now fragmented)?

• Print media 
• Broadcast media (TV/Radio/DVD) 
• E-Media

print media target there audience by proving newspapers/magazine articles not only as physical copy but also as a web/digital copy, this allows audiences to be bale to access newspapers/magazine articles in different ways and also audiences to have the convenience  to read how they feel best. This means that audiences are able to have access to all print media where ever they are but also whenever they want. Broadcast media is targeted to their audience through the use on streaming services, on-demand services, on TV, DVD and Blu-Ray this means that audiences are able to access the transformers film in many ways but also at convenience for the audience. This means that the transformers targets their audience more effectively as they are able to meet the needs of their audience as their are multiple methods for audiences to be able to watch the film. E-media allows audiences to connect with transformers 3 through social media websites such as Facebook, twitter and Youtube through these websites audiences are able to interact with event for the film such as competitions , behind the scenes and also general information about the film such as the progress of the film and what stage the filming is at. This allows audiences to feel more connected as it allows audiences to be connected to the film as they feel they have more information.      

How do they use technological developments to provide new audience experiences?

Are the institutions affected by economic issues within each media platform?

Has internet piracy impacted on the construction/distribution of the film/DVD?

Now think of how the institutions behind the film are working across the 3 platforms:

• Analyse how the platforms interact 
• Do some work better together than others?

E-media has grown over the years and the access to computers and internet have become much easier to get hold of this has meant that E-media has allows people to be able to connect through social networking sites, dedicated film sites and also youtube. although their are issues with the internet such as piracy film distributors have found ways to try to reduced this by releasing the DVD and Blu-ray quicker but also closing down downloading websites. another way that piracy has been reduced is through on demand streaming services such as netflix , love film and now TV this has meant that a small fee haw allows audiences to be able to watch a range of film from old ones to new ones but by doing so has meant that people are paying to access them but also people are not downloading films as much.