cross media study- slide 2

How is the film promoted through:

• Print? 
• Broadcasting (TV/Radio/DVD)? 
• E-Media? 

Print media is promoted through the use of bill boards, bus panels and bus stop advertisements, this don’t in order to help create awareness for their audience. Broadcast media such as trailers, teasers and DVD purchasing is available through the use of the internet such as YouTube in order to see the video and amazon/play.com to buy the DVD. This allows audiences to be able to buy the DVD which includes behind the scene footage, also YouTube allow for other video to be put on such as behind the scenes footage. E-media is another way that transformers is promoted for instance twitter and Facebook which allows audiences to interact and be able to find out inside information about the film and any competition that are taking place.

Now look at each platform individually:

• What type of media language does the platform use? Identify the codes and conventions of that platform 
• Print media will give a review of a new film, provide information about the cast, certificate, etc. and will often include an interview with a star/director 
• Radio and TV will usually offer an exclusive interview alongside clips from the film 
• E-Media will be instant offering interaction with a range of video clips, blogs, audio, articles and competitions etc… 

Print

the print advertisement uses a bill board to advertise Transformers it has an image of bumble bee who is one of the characters from the film , the image has be used as it is an iconic character of the transformers franchise. It also uses images from the actual film in order to attract audiences to watch the film, as it can give a suggestion of the what the film will be about but also what is going to take place. the bill board is done in a unique style as the image of bumble bee  has been made to stand out outside of the perimeters of the bill board make it more eye catching than traditional bill board displays. Another code and convention that is used in the font and the colour of the text of when it realised but also on what format (3D) , the font is in white so it stands out against the background. the background is made up of mainly yellow , grey and black this makes the white stand out more effectively and therefore more appealing to the audience.Information found on IMDB (http://www.imdb.com/title/tt1399103/) allowed me to identify information about the cast, certification and also information on the director and writer. The page allowed me to identify that the film was a 12A certificate and that the cast consisted of many of the characters from the first two films however the female lead character had changed from megan fox to Rosie Huntington-Whiteley. the page also provide inside information to why these changes were made. 

  

Broadcast

broadcast is common type of promotion for films , teasers of transformer was shown TV. several teasers were released in order to attract the most amount of attention but also to attract audiences to the film. The teasers were also shown on youtube when shown on TV. radio interviews also took place which consisted on questions and answers. 

E-media

social networking sites help bring audiences together they allows for interaction through competitions and inside access , it also allows audiences to be able to keep updated but also comment on posts that have been put up or to re-tweet any tweets. the transformers 3 website is another example of E-media it allows audiences to be able to interact further through the use of videos and other link to buy toys and other merchandise. the website site also provides link to be bale to buy the film the soundtracks that were used and platforms it is available on such as blu-ray, DVD and 3D.

Now think of how the film is being promoted across the 3 platforms:

• What are the similarities? 
• What are the differences? 
• E.g. Why are some platforms better than others at reaching a certain audience? 
• Does one platform promote the film differently to another?

similarities are that the date of release of the film, is the same also that the main characters are shown as well as the main scenes this helps for audiences to have continuity but also it means that audiences are more likely to remember. 

differences are that  print does not give as munch info as broadcast and E-media , E-media provides more more up to date and live information where as broadcast does not it only provides the most up to date information from when it was sent to the broadcaster.

i believe that E-media is more successful in targeting audiences as the information is more up to date but also provide more user interaction then other platforms. another benefit of E-media is that audiences are able to most question but also hash tag in comment in order to help promote the film