cross media study- slide 3

Who are the film’s target audience(s) and how do you know?
the film in my opinion is aimed at from ages of 5+ although the film certification of the film is a 12, the initial idea of the transformers and action that takes place is more aimed for a younger then the audience it has been certified for. this is due to the use of strong language that is used and also some of the strong violance that take place between both humans and robots. I also know this as i have seen the film but also have done more research in to the film, information found on the  website http://isthismoviesuitable.com/2013/04/17/transformers-dark-of-the-moon/   helped me to further understand if it is suitable for younger ages , although one of the scene which where "Some of the weapons used against humans cause them to be disintegrated and although these moments are not usually too graphic, there is one particular time when bones and skulls roll along the floor" this is an example of some of the strong violance that takes place which may not be appropriate. The film is aimed at a range of audiences as said before which is 5+ , although the use of graphics and story is more appreciated as well as understood by an older audiences. the social demographics that the film is aimed at i believe is E, D , C2 , C1, B and A the reason for this due to the characters used which is a range from the rich to the poor showing different stories through the eyes of people who all come from different financial backgrounds.


How is the film promoted to its target audience(s) through:
What is the audience experience for each platform (physical, emotional, psychological)? How are they different?

• Print?

the images used in print media help to attract audiences to watch the film this is because the images used can help to give the story away for example the bill boards have images of bumble bee which has the backgroudn of iconic point in the USA such as Detroit  and Atlanta. another way is through the use of interviews in magazines this helps to build up the "hype" for the film as more information is sometimes leaked which can help to attract more audiences to watch the film. print media can make audiences feel happy and excited to find out what the film is about the image work sort of as a teaser to give a suggestion of what the film will be about but also where it will be set.

• Broadcasting (TV/Radio/DVD)? 

the DVD/ Blu-Ray provides provide behind the scenes footage which can help to attract audiences to watch the film also the past two transformers movies has been such as success that audiences may be more likely to want to watch the film. another way is through interviews with Michel Bay who is the director for for the transformers franchise (1-3) , he is known for trying to use the least amount of CGI in films and rather create real explosion and other scenes through real life structures rather than having to use an green screen. the behind the scenes footage allows audience too feel , amazed and also fascinated as they are able to understand what went into the film but also how it was done.

• E-Media? 

twitter, facebook and youtube have played a huge role in the success of transformers and helped to build the "hype" for the films. audiences has the ability to take part in competitions and be kept up to date about what the progress of the film was , once the film was released audiences were that able to tweet the film name and where they were which was another form of free advertising amongst the audiences friends and family. youtube provided behind the scenes footage of the film in 12 parts showing different stages of the film from start to finish such as the initial start/ filming and to finalising the film through sound, CGI and visual effects. this again helped to attract audiences to watch the film, so they were able to see the end product and were able to see what went into making the film. the emotional experience of the film makes audiences feel excited and thrilled to watch the film through the trailer and what takes place , such as some of the action scenes.


Now look at each platform individually:

• What type of audience does the platform reach? 
• Who are the producers aiming to appeal to through this platform and how are they doing it? 
• Does this platform allow audiences to participate or interact with the film? How? 
• Do audiences play a role in the construction or creation of any the film's promotions or material?

• Print-

print reaches audiences that are more likely to read about a certain magazine/newspaper these are the type of people who like to have "surveillance" in to what is going on for example why rosie huntington-whiteley was chosen rather then Megan Fox who stared in the previous films. The plat form reaches social demographics E,D,C2,C1 and B, this is because advertisement came in a range of newspapers such as the guardian and metro. Producers use print media in order to inform audiences and at times also be able to take part in competitions where audiences have the ability to send there answer through either post,text or through website. Audiences can take part in some ways such as competitions it allows audiences to have more involvement into the film, such as who played the first female lead character in the first 2 transformers movies this then allows audiences to win trips to Hollywood to go behind the scenes.

• Broadcast-

broadcast on the other hand reaches people who watch mainstream TV , the audience for this would be people who are aged 5 and above. This is because TV is easier to process and young audiences find visual images much easier to process, as they are attracted to watch the film by the actions scenes that take place in the trailer. Through using broadcast media is means that audiences can be targeted through the use of radio and TV which are examples of broadcast media, which means that audiences at the cinema and at home are able to see the trailer for the film and also people in the car are able to hear about the release of the film. competitions also take place through broadcast media , where audiences have the ability to call,text or go on websites in order to take part in competitions.

• E-media-

E-media reaches audiences reaches audiences 12+ this is because social network sites require users to be a certain age in order sign up as a user, another reason is that the film has a age certification of 12A. E-media is used because it is easy to set up but also allows the producers of transformers to be able to target a huge target audience and be able to provide the most up to date information. Through the use of E-media it allows audiences to be able take part in competitions but also be able to provide the most up to date information for audiences such as new trailers or information on the film. E-media allows audiences to be able to leave comments and feedback on any images ,video and competitions that are placed on any social networking sites. Through posting comment the producers of the film may take comment in to consideration and make changes based on what the audiences want.

Now think of how the producers are communicating with audiences across the 3 platforms:

• What are the differences? 
• Are there any differences in the audience gratifications offered across the 3 platforms? What rewards or enjoyment do the film's audiences get from each platform? 
• Are the producers widening their appeal through their cross platform approach? If so, how?

the differences are that some some platforms are easier to get involved with where as others are not , for example E-media is easy to get involved where as broadcast and print are not as easy as audiences have to interact through websites , text messages or phone calls. Broadcast is aimed at a younger audiences where as print and E-media is not this is because print is aimed at audiences who more like to read and E-media requires users to me 12 and above. Broadcast provides users the ability to have diversion from everyday problems , broadcast can also allow audiences to be able to get satisfaction from watching the trailer as it can provide audiences the ability to be thrilled and want to watch the film. i believe that the producers are widening their appeal by using cross platform this is because it allows them to target a range of audiences such as print can target people who read newspapers , broadcast can target people who watch TV or chat show programs and E-media targets people who use social networking in order to find out information about transformers dark of the moon.

Audience theories you could research and apply to your film case study:

• Uses & gratifications 
• Social demographics (ABC1 = Middle class; C2DE = Working class) 
• Mode of address 
• Narrowcasting

the uses and gratification of transformers dark of the moon is to identify and entertain , identify as people aspire to be someone else and the films shows a range of characters that play a role in the film. entertainment is also provided in the film as it provides enjoyment for audiences and also escapism allowing audiences to indulge in to a different world and allow them to forget there life while they watch someone elses.