Peer Assment- Daniel Masih

• · Name of student whose blog you are assessing

Daniel masih

• · Name of film they have researched:

The amazin spider-man

• · Have they covered all three platforms? 

Not fully only print so far

• Examples from print:

You have established the target audiences for the amazing spider-man , although an age is needed such as 3+ or 5+ try to identify what psychographics and demographics this is, I think maybe look at E-C2 maybe c1 but try to think about it as fast food applied to more low income people. You have got identified a very good point about the clash between fast food and spider man, it really promotes eating unhealthy. You could also really talk about the image you have chosen looking at the text “discover amazing. Print the coupon. Grab the cup. Play the game” this an example of synergy right here its telling you all the platforms that you can get involved but also showing images such as of the ps3 suggest a close link with Sony. This suggests the link between the distributer of the film which in this case is Columbia pictures , marvel is another example brand identity but also help to attract a fan based as marvel is well known for their comics which means that already have a fan base.

• · Examples from broadcast:

N/A

• Examples from e-media:

N/A

• What links can you find between this case study and Ill Manors?

N/A

• Is there anything you can learn from this case study? What could you add to your own case study after looking at someone else's work?

Look at similar images to this try to find campaigns that promote across all platforms and look more in depth at fast food chain such as Mc donalds as they promoted the transformer film by having toys in “Happy meals”.