young & Rubicam

Task 1-

I had predicted that I would be an succeeder as the main  factor however as a secondary I felt I  may have been an explorer but instead was categorised as an aspirer. I agree with being a succeeder as I like to achieve to be the very best I also agree with being an aspirer because I plan to the best that I can so that I can have the best future. 




Task 2-

When I did the young and Rubicam test I came out to be a scceeder.  A succeeder is a person that seeks control while having strong goals, confidence, work ethics and good organisation. Succeeder’s Supports stability and brand choices are based on self-reward and quality. Typically succeeder’s are normally in job roles that are in higher management or professionals positions. The brand that could be associated with can be –

Apple

Samsung

Audi/Mercedes

Sony

Bose

Denon

Waitrose

Hugo boss

Gucci

sennheiser


Task 3-

resigned-

The reason this advert is aimed at resigned is because resigned people are about survival. Their brand choices are therefore driven by a need for safety and for economy. They choose above all what is familiar to them. Tesco   is therefore a good example because it provide a range of food products which are vital to survival.

Struggler-

The reason this advert is aimed at strugglers is because struggler is about being dis-organised and having few resources, the advert is about a person who eats at McDonalds showing all types of people eat McDonalds however an estate is shown suggesting that McDonalds can be associated with stugglers. Also stugglers can be associated with eating junk food and also an estate.

mainstream-

The reason this advert is aimed at mainstreamers is because mainstream people are based around family. Their brand choices are therefore driven they respond to big established brands, to ‘family’ Brands and to offers of value for money. Johnsons can therefore be associated with mainstreamers because they believe in family values and also value for money.

Aspirer-

The reason this advert is aimed at aspirer is because aspirer are driven by others’ perceptions of them rather than by their own values. This therefor means that aspirer’s base there life on what others thinks of them and how they are viewed in society. Mercedes is therefore a perfect example because aspirer can be seen considered to have luxurys in life so they can be view highly in society.

succeeder-

The reason this advert is aimed at succeeders is because succeeder is about having strong goals and ambition to do well, the advert is about a person who uses a Hugo Boss after shave and shows his success through where he lives and also the clothes he wears.

explorer-

The reason this advert is aimed at explorer is because explorer are driven sensation, adventure, indulgence and instant effect - the first to try new brands. An example of this could be apple TV explorer are likely to stream videos rather then watch television. Explorers are associated with discovery.

reformer-

The reason this advert is aimed at reformers is because reformers are driven to do what they want to achieve satisfaction. An example of this can be yoga, reformers are likely Reformers are the most anti-materialistic of the seven groups, and are often viewed as being intellectual. Their core need in life is for enlightenment therefore yoga is a perfect example that can be done in order to achieve this.