The language of analysis

Colour- The colour of the advert is a purple liquid this helps to give a suggestion of the flavour of the drink. Purple is associated with royalty. it symbolizes power,nobility,luxury and ambition. It conveys wealth and status. purple is associated with wisdom, dignity, independence , creativity , mystery and magic.

Framing- The image consists of one object which is the bottle of vitamin water but also an image of a person (50 cent), the image also contains some form of graphics some in the shapes of grapes but others types which are in lines and different type of styles that are presented behind and around which is used in order to make the product stand out.

Composition- The composition of the images are based on the rules of 2 thirds the vitamin is positioned on the left hand side of the images and the second of the image is of 50 cent which is an iconic person in the hip-hop industry.  The image of grapes is also added   to the bottle which is a representation of the flavour of the drink.

Size-There are two images that are used one is of the product showing what they are advertising and the second images is of 50 cent which is a shot from the waist up.

Type of shot- The image has no text only on the label of the product, the vitamin bottle is an example of a long shot as they whole images is presented in the final piece; in addition 50 cent is an example of medium close shot, as the image is taken from the waist onwards. The angle of the shot is a straight shot showing that there is no different between us and 50 cent and they we can all be on the same level by drinking this drink.

Subject matter- The subject of the photo is shared between 50 cent and the vitamin bottle.

Setting- The setting of the image is not clear , however the white background used cold connote purity but also clouds which again connotes that the product is something given by the gods , and that by drinking this drink that you can be unstoppable.

Lighting- The lighting of 50 cent is in monochrome and then the bottle is added which adds the colour of purple along with the graphics which are also in purple. The lighting seems to make the attention to the bottle as it stands out in purple, making the attention of the reader directed to the product.

Pose-The pose of the bottle is full shot showing the whole product.  The  pose of 50 cent is a side view of him, the facial expression seem that he seems to be more focused and concentrating more which gives emphasis of the what’s the product can do for you.

Media language- different aspects of mise-en-scene , facial expression on 50 cents face seems as if he is concentrating more focused and assertive. The clothing which is worn by 50 cent is a white tank top which could mean that they are trying to show that 50 cent is strong and that the drink also helps for this.