The Conjuring

The conjuring

The film genre is horror as the codes and convection's show this. An example of one is that there some kind of investigators that are involved in possession as they say “show us a sign that you want to communicate” this shows that they are trying to communicate with the house or someone in the room not an actual person which also suggests a sign to do with the super natural. The second scene of the trailer shows us an introduction, of the characters that were previously “hunting”  for the ghost and now explaining who they are and what they do giving a clearer understanding for the audience, they say they called "ghost hunters, paranormal researchers , but we prefer to be know simply as Ed and Loraine Warren" this shows the audience what the film is about and also their role in the film which attracts the audience straight away as it straight away tell the view what the trailer is showing and whats the films going to be about.the next scene is the first piece of text that we see "based on the true story of the warren" is also another method to attract the audience, combined with the previous scene this really helps to attract views as they take the trailer more seriously and allows the audience to be more engaged. The music also helps engage the audience as the music change the change changes also for example at 30" the music sped up and the scenes, changed in the same speed showing pictures of skulls crosses which are example of key conventions to do with horror and super natural and help to identify the genre of the film. A grand father clock stuck on the time "3:07 am " shows us also more signs of supernatural behaviors as it is consider the hour of the devil the grandfather clock on the other hand connotes mystery and old age suggesting a time of when the film was set. the scene start to slow down and then speed up showing several events of action in the film which makes the viewer jump and pay more attention getting them hooked on. "from the director of saw and insidious" this shows that the film has been directed by a well know director who's stated two successful films as an example of the films that the director has done again encouraging the audience to watch the film as they may have enjoyed the previously stated films. The last scene is of a music box which is seen as innocent and do with kids also giving a bit more away.