iPhone 5C analysis

IPhone 5C analysis

media language- The range of words is used in order to describe the iPhone to make it seem more luxurious then it is the words "simple, essential and capable " are used in order to make the new iPhone seem like it is needed by the audience the word "essential" show us this it also suggests that the phone is must have and they are stating it as if everyone should have one as they feel it is "essential". the word "essential is normally used in more serious situations such as for life skills e.g. it is essential to drink lots or water to survive, this is an example of how the word would be used however in this case as stated above is making the audience feel the it is a must have and similarly is a product essential for life.

Institution-the institution of the video is made and directed by apple, the purpose of the video is for marketing purposes to promote the new product that is coming out by apple. Also it is for publicity to create product awareness of the new product, the distribution of the product is distributed virally on the website or on TV advertisements. It has been done virally because it’s cheap and does not cost apple anything as it is on there on website, however TV adverts on the other hand is very costly but the benefits are that more people are able to view them as millions of people watch TV. The advert would be on TV pre-watershed as is  an advert showing a new product the iPhone 5C is aimed at lower budget so people within the B/C1 social demographic scale, whereas the iPhone 5S which is aimed at a higher market A/B. The advert is shown on commercial television e.g. ITV channel 4, channel 5. The video is a simulation of a daily task that a user would do when using the iPhone 5C it is also an example of exploitation as Apple explain the product in the advert as if the viewer has no understanding of the Apple "iPhone's".     

Genre- the genre of the advert is to persuade and also inform the audience. The advert is designed to persuade the audience to take an interest in their product but also to actually want the product. Another aspect is to inform the audience about the product showing the audience that "new apple" showing that they are now catering more money than one type of people and have now created a new budget iPhone.

Representation-The advert uses the brilliant white throughout the whole of the advert, the white connotes purity and innocence, the product is shown on a white background which makes the product stand out and make it look like it’s a really good product that everyone should have. The product is not aimed at a certain gender. Throughout the advert the iPhone 5C is shown 

Audience- the product is aimed at everyone but in particularly is aimed at the Asian Chinese market due to the bright colours and funky cases. This is as they like to be fashionable which is able to be done by the colours, also they like to have the latest technology. due to the high price that it’s safe to say that the product is also aimed at people who want to show they have money or have a luxurious life, also it is also the "budget iPhone" which means that its aimed at a lower market but in still towards a high social group.

ideology and values- the advert is made to make the phone seem more desirable then it really is ,it’s also made to seem as good as the iPhone 5S. The phone is described my an British and then American person , this shows that they are showing to the audience that the phone is from one a trust brand but two also something that people should buy , it seems that apple are trying to set a trend of some form with the colours and covers. Throughout the advert they say that the phone is based on "feature that people know and love” this shows the audience that they are big and trustworthy brand, and that many people use their products

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Narrative- the story of the iPhone is given apple talk about the new changes of the product and they continue to talk about the changes that they have made about what apple have done. Also the new idea of using plastic is also impact, as they say "unapologetically plastic" showing that they are not sorry for tarnishing the brand name but are proud for what they have done. The production of the iPhone 5C is shown through showing the multiple stages from start to finish showing how proud apple are about the new product. in addition  the description of the iPhone is shown as luxurious as each stage is spoken about at each stage not only saying what’s happening but talking about the product of why they have done what they have done. This has been done in order to attract the audience showing that apple may have changed and realised that they should target a new type of market. Finally through the advert features of the iPhone have been shown showing different aspects of the phone but also the new ios7, showing the new features but also the design which allows people to feel part of the experience and also be able to keep up with apples latest updates and product.