cross media study- slide 1

Film Media in context-Transformers dark of the moon

How does the industry promote the film to audiences using?

• Print media?
• Broadcast media (TV/Radio/DVD)?
• E-Media?

Print media is promoted through the use of bill boards, bus panels and bus stop advertisements, this don’t in order to help create awareness for their audience. Broadcast media such as trailers, teasers and DVD purchasing is available through the use of the internet such as YouTube in order to see the video and amazon/play.com to buy the DVD. This allows audiences to be able to buy the DVD which includes behind the scene footage, also YouTube allow for other video to be put on such as behind the scenes footage. E-media is another way that transformers is promoted for instance twitter and Facebook which allows audiences to interact and be able to find out inside information about the film and any competition that are taking place.

Now look at each platform individually:

• What are they key issues and changes taking place in each platform?
• Print Media is not instant and free like E-Media

Print media is not always instant nor is it free this has meant that the use of print media has reduced due to the increase of technology, this has meant that people are not spending as money in buying magazine but rather reading articles and posts online. Another disadvantage of print media is that information can be out dated from the time its written to when it is posted this means that audiences do not always have the most latest or up to date information.

TV is becoming less dictated by scheduling (Sky+), more and more specialist channels, competition from the likes of You Tube

With the increase use of “plus services” it was meant that audiences no long need to dedicate a certain time to watch a film/program this has meant that audiences are recording more and more or watching on “on demand services”. Another negative effect or plus services is that by audiences recording programs they are able to skip advert which means that trailers of films and program can be missed out. Online streaming services on the other hand allows customers to watch programs however they are not able to skip adverts and have to watch them for a set period of time, another benefit is that on demand services have several application for phones, computer and tablets which means that audiences can catch up whenever and where ever they want.

Advert was placed first on TV then on youtube

E-Media is hard to police (piracy); people are bombarded with information; social networking and increasing audience participation (user generated content)

E-media has been a benefit to the media industry it has meant that audiences are able to take greater participation in to certain TV programmes/films this has meant that audiences can get involved in competitions and find out general information about the show/ characters. E-media has also increased the amount of piracy that takes place which meant that people are able to download copies of films/ TV programmes without the permission of the user but also is illegal to do so. youtube is another example of how E-media has helped to promote transformers, youtube allows audiences to be bale to access additional videos that give more information such as behind the scenes footage.

How is each platform responding and adapting to these issues and changes?

Focus on how they are adapting to:

CHANGING TECHNOLOGIES

Changing in technology has meant that films and programs are more widely available through on demand streaming services such as Netflix, love film and now TV this has meant that people can pay a small monthly fee to access a range of films and TV shows. Other changes in technology has meant that websites promote free downloads and online streams has been shut down or blocked. When new films are released media intuitions are releasing the copies of films quick also so that people don’t attempt to download it but rather buy it. Also magazines are not available as a digital copy for a subscription fee or sometimes free.

CHANGING AUDIENCE BEHAVIOURS (all audiences, not just the young!)

Audience behaviours have changed due to an increase of E-media it has meant that more people are using social networking website in order to find out information but also it is a free way of advertisement. Transformers dark of the moon used social networking in order to help engage audiences to the film but also to increase user participation.