Ill Manors: Tag London campaign

The tag London campaign was very a unique way to attract and help create awareness of the release of ill manors the movie as well as the song. A campaign was started on twitter that allows plan B to be able to set up a unique way to give audiences an insight in to sound cloud which had his song. Plan B explained to twitter his campaign and agreed to help by allows audiences that hashtag (#illmanors) which gives them a message from twitter providing a link for them to be able to access the ill manors sound track. This was also a onetime thing as the messaging box that was used to provide the link was disabled in order to prevent spamming but was brought in to use for the particular campaign.

The tag campaign did not directly promote the film but rather the campaign helped to create awareness on plan B which may have lead people to then discover more about him. Another way that the tag campaign helped to create awareness of the film was that the tweets that were beamed across London helped people to understand what type of personal plan B by understanding his views and opinions on certain things. This would have help people want to find out who made theses tweets but also allows audiences with the same/similar views and opinions taken an interest in the “movement”.

Plan B throughout his interviews talks about his beliefs and views on certain things plan b has taken them one step further by allowing the his fans/public to be able to to help in the movement by allowing them to express what they think by beaming the tweets where people will see it such as nation gallery and house of parliament. Plan B talks about fighting back and standing up for what is right and is trying to make changes to help the poor. Throughout all his tweets and interviews plan B makes reference to politics and emphasises that the poor stay poor and the rich stay rich and links that to ill manors suggesting what people to in order to get money and to what extent they go to which is shown by the film.

User generate campaigns have more an effect because it means that it’s the choice of the people and helps people to realise that anyone can make a change but also everyone’s views and opinions are valid and that in order to get heard you don’t have to be famous. Another reason user generated campaigns are successful because it means that people are able to interact with plan B and be able to help and take part in something which can make people feel more involved and connected and therefore create more awareness. By people being able to get involved means that people plan B can target mass audience as people want to be heard but also have a chance to be “famous”.

#ILLMANORS JUST ANOTHER EXAMPLE OF CAMERON'S BROKEN BRITAIN

The target audience for this tweet i believe is people between the age of 16-30 the demographics that it would appeal to would be people in the E,D and C2 the reason for this because people in the E group are students or unemployed which means they are more likely to understand the meaning of being "broke" D and C2 also because they are on the low end of the scale who tend to have more labour driven jobs such as builder and electrician which means that they may feel that they work very hard for there money and do jobs that other people would not want to.The psychograpics would be mainstreamers ,explorers and reformers, this would appeal to mainstreamers as they are the average people and are the majority of people, explorers and reformers would also be a target audience to this tag because they are people that dont like to be told what to do but make choices for them selves be taking in different factors to make a choice. The tweet links to the ill manors song as he talks about the rich but also the hug a hoody campaign which was introduced in order to try to reconnect with young people and fix "broken Britain".

#ILLMANORS, SOCIETY REBELLING BACK AT BROKEN BRITAIN, @4PLANB

The target audience for this tweet i believe is people between the age of 16-30 the demographics that it would appeal to would be people in the E,D and C2 the reason for this because people in the E group are students or unemployed which means they are more likely to understand the meaning of being "broke" D and C2 also because they are on the low end of the scale who tend to have more labour driven jobs such as builder and electrician which means that they may feel that they work very hard for there money and do jobs that other people would not want to.The psychograpics would be mainstreamers ,explorers and reformers, this would appeal to mainstreamers as they are the average people and are the majority of people, explorers and reformers would also be a target audience to this tag because they are people that dont like to be told what to do but make choices for them selves be taking in different factors to make a choice. the film links to this tag because it show what people have to do in order to survive and what there actions can lead to.

THE RECESSION IS A WORLD SCHEME TO KEEP THE POOR, POOR. THE RICH OF THIS WORD HAVE NEVER BEING RICHER. #ILLMANORS
The target audience for this tweet i believe is people between the age of 16-40 the demographics that it would appeal to would be people in the E,D and C2 the reason for this because people in the E group are students or unemployed which means they are more likely to understand the meaning of being "broke" D and C2 also because they are on the low end of the scale who tend to have more labour driven jobs such as builder and electrician which means that they may feel that they work very hard for there money and do jobs that other people would not want to.The psychograpics would be mainstreamers ,explorers and reformers, this would appeal to mainstreamers as they are the average people and are the majority of people, explorers and reformers would also be a target audience to this tag because they are people that don't like to be told what to do but make choices for them selves be taking in different factors to make a choice. This tweet can link to ill manors soundtrack as they he repeats on several occasions "oi you lil rich boy" this suggests that plan B is saying that there is divide between the rich and the poor and that equality no long exists. it also links to the ill manors film because the youth are trying to make money in any way that they can weather it be selling drugs, robbing people or prostitution.  

SOUNDS LIKE THE TRUTH #ILLMANORS

The target audience for this tweet i believe is people between the age of 20-40 the demographics that it would appeal to would be people in the E,D and C2 the reason for this because people in the E group are students or unemployed which means they are more likely to understand the meaning of being "broke" D and C2 also because they are on the low end of the scale who tend to have more labour driven jobs such as builder and electrician which means that they may feel that they work very hard for there money and do jobs that other people would not want to.The psychograpics would be mainstreamers ,explorers and reformers, this would appeal to mainstreamers as they are the average people and are the majority of people, explorers and reformers would also be a target audience to this tag because they are people that dont like to be told what to do but make choices for them selves be taking in different factors to make a choice. this links to ill manors the film due to use of raw footage helps to create emphasis on what the streets are really like but also what people do in order to get money and what consequences that can have. 

ON PRINCIPLE, WHAT'S THE DIFFERENCE BETWEEN A TEENAGER LOOTING TRAINERS AND A POLITICIAN STEALING THOUSANDS IN EXPENSES? #ILLMANORS

The target audience for this tweet i believe is people between the age of 16-40 the demographics that it would appeal to would be people in the E,D, C2,C1,B, A the reason for this because people in the E group are students or unemployed which means they are more likely to understand the meaning of being "broke" D and C2 also because they are on the low end of the scale who tend to have more labour driven jobs such as builder and electrician which means that they may feel that they work very hard for there money and do jobs that other people would not want to. A and B would be effected also because the tag is saying that the politicans are stealing money for the public and is similar to someone stealing a pair of trainers.The psychograpics would be mainstreamers ,explorers and reformers, this would appeal to mainstreamers as they are the average people and are the majority of people, explorers and reformers would also be a target audience to this tag because they are people that dont like to be told what to do but make choices for them selves be taking in different factors to make a choice. this links to ill manors the song as it is fighting against lies the goverment say and that a movement is taking place against them to fight for what is wrong.