Plan B- Ted Ex talk

What are Plan B's beliefs/politics? What are his values/ideologies? 

Ben believes that everyone has a reasons for what happens, we talk about his like and explains that he came from a dysfunctional family and that he got kicked out of school. Ben explains that he did not have respect for authority such as police and teachers, the reason for this is because he felt he and others were ignored by society. He explained there was music that we listened to and it was used to guide us and we grew up, not all music positive but glamorises the street life of guns, gangs and drugs. But there was also other music which was more like poetry known as Conscious hip-hop change his life just one sentence could change your life and this has made him want to change things that he didn’t agree with. We did not agree with what was happening in the media but he understood there were reasons behind them such as parents being on drugs alcohol and some kids have been abused mentally or even physically. We wanted to make change he therefore made his album and to help guide kids and for his music to be seen as a father figure so that kids can do well, but to communicate with kids you have to swear and talk about violence as that’s what attract them but behind his music was a bigger picture exposing the truth of gang cultures, drugs and guns. He believes that mainstream music is glamorising the street life and that ben wants people to see and realise that they can succeed and that this the street life is not the way forward. Ben wanted people in the local area to be in the film and found that there was a lot of talent but the 2 boys were considered for the film but only one was successful and the other had not but the cast director has seen his talent and took him on as the main role in Topboy.

Who is the target audience of the TEDx lecture? Demographics? Psychographics? How do you know? How does this compare to the audience for his music/films?

The target audience for this lecture I believe is  E,D,C2,C1 and B this is because of the messages that Ben is trying to get across what he feel are the issues within the media but also that young people need to be helped. Also the part about the riots appeal to people in the C1 and B demographics as they felt the teenagers were folk devils and hooligans. The Psychographic target audience for this lecture Is mainstreams, aspirers, strugglers, explorer and reformers, the reasons I have chosen these groups is because they are people who want to success but reformers are types of people that make judgement based on their own awareness not on what the media show. I believe that it is the same for his movies because his movies are there to help create awareness of not glamorising street life but also helping people to understand that it is easy for the media to point out the negatives but not explain the whole story of everything but also to help people realised that there are reasons behind every action. His music is very important also as he said it there to help guide people and to help them realise the truth of street life, his films also are there to do the same thing and to help create awareness to teenagers and adults.

What does Plan B say about the media? Explain how this can be linked to Cohen's media theory of moral panics? Read this summary of moral panics and the definition from Wikipedia and use them in your answer.

Cohen media theory of moral panic is that a moral panic occurs when a “condition, episode, person or group emerges to become defined as a threat to societies values and interests.” Ben says that there is demonization of the youth throughout the media, and that people are falling for it. Ben then talks about his experiences with and explains that “if you have had no direct contact with these kids that ben is talking about how the hell can you judge them? Because you’re only judging them based on something you read in the newspaper, aren’t you? This can be linked to Cohen theory because people believe that if one youth was to something then everyone is like that and therefore youths are seen as folk devils. For example the London riot is an example that was used by ben that the youth have started riots and looting because they have no choice all the youth centre and summer school and been shut down and mean that kids have nowhere but the streets to go. The riots had made people think of youth more of folk devils due to the media and how the media portray them.