ILL Manors trailer

What are the typical codes and conventions of film trailers - what information is usually provided?

The general codes and conventions of film trailers are to be able to establish the genre of a film and to work out the plot of the film. The trailer helps to establish the overall setting and to show footage which may attract the audience to watch the film, it also helps the audience to be able to establish summary of the film.

How are trailers distributed?

The trailer is distributed through the films website, through YouTube , social networking sites such as face book and twitter and on TV

How does Ill Manors use trailer conventions?

The film uses the use of text on screen to help create a scene, “we are all product of our environment…..some environments are just tougher than other”. This helps create a mood for the audience and also help to suggest the audience and what it may be about. We are then introduced by the main character of the film, going in to a house the following scene make references of drugs which help suggests what the film may be about. The scene of the police and prison suggests they are selling drugs and got caught and that just ice had been served. The scene of girl leaning in to cares suggests that there me aspects of prostration in the film. The way of plan B is shown in a rear view mirror which suggests that he may be in the film it also help audiences to establish the director and attract his fan base to watch the film. The black & white films and babies being shown suggest that each person has previous life and that there is more to what meet the eye.  The uses of guns are shown also to help emphasis the use of drugs, money and power.

Who is the target audience? Does it have a unique selling point or use particular techniques to appeal to the audience? Consider the way the scenes are edited together – does the trailer give away any clues about the narrative? Are the main stars visible in the trailer? Is there information about the director of the film? Is there information about the release date? Is a narrator’s voice-over used? 

The target audience for ILL manors would people who are aged between 16-28, this would also appeal to people in social demographics of E, D C1, and C2. The unique selling points of the film i believe is the use of have several narratives for each individual character. The scenes are editing showing a snippet of each character and showing a bit of their story such as shown as a baby. The trailer does not give very many clues on the narrative however it informs the viewer of the character and what the film could be about. All the stars are shown in the trailer who therefore means that viewers are introduced to the characters and are able to know a little more about each character. In the trailer plan B also know a plan B is shown in the view mirror of the car, which means for people that know him would be able to recognise him just through that scene. At the end of the trailer the date of release is shown which is "June 6th" which also has a strobe effect which means it attracts the audience to it. A rap is used in the background in where the words of the rap fit the scenes of the trailer which help explain the narrative.    

How has the genre of the film been represented through characters, settings, lighting, colour, music/dialogue, camera shots/movements/angles and editing?
The use of appearance of the clothing has been used which helps establish what type of genre the film is, the use of urban clothing suggests that it is an urban film . Also the setting would show the genre of the film the use of estates suggests that it is about low income areas,  the setting of the house that are shown and the conditions they are in show that they run down which can again suggests low income area