cross media study- slide 1

Film Media in context-Transformers dark of the moon

How does the industry promote the film to audiences using?

• Print media?
• Broadcast media (TV/Radio/DVD)?
• E-Media?

Print media is promoted through the use of bill boards, bus panels and bus stop advertisements, this don’t in order to help create awareness for their audience. Broadcast media such as trailers, teasers and DVD purchasing is available through the use of the internet such as YouTube in order to see the video and amazon/play.com to buy the DVD. This allows audiences to be able to buy the DVD which includes behind the scene footage, also YouTube allow for other video to be put on such as behind the scenes footage. E-media is another way that transformers is promoted for instance twitter and Facebook which allows audiences to interact and be able to find out inside information about the film and any competition that are taking place.

Now look at each platform individually:

• What are they key issues and changes taking place in each platform?
• Print Media is not instant and free like E-Media

Print media is not always instant nor is it free this has meant that the use of print media has reduced due to the increase of technology, this has meant that people are not spending as money in buying magazine but rather reading articles and posts online. Another disadvantage of print media is that information can be out dated from the time its written to when it is posted this means that audiences do not always have the most latest or up to date information.

TV is becoming less dictated by scheduling (Sky+), more and more specialist channels, competition from the likes of You Tube

With the increase use of “plus services” it was meant that audiences no long need to dedicate a certain time to watch a film/program this has meant that audiences are recording more and more or watching on “on demand services”. Another negative effect or plus services is that by audiences recording programs they are able to skip advert which means that trailers of films and program can be missed out. Online streaming services on the other hand allows customers to watch programs however they are not able to skip adverts and have to watch them for a set period of time, another benefit is that on demand services have several application for phones, computer and tablets which means that audiences can catch up whenever and where ever they want.

Advert was placed first on TV then on youtube

E-Media is hard to police (piracy); people are bombarded with information; social networking and increasing audience participation (user generated content)

E-media has been a benefit to the media industry it has meant that audiences are able to take greater participation in to certain TV programmes/films this has meant that audiences can get involved in competitions and find out general information about the show/ characters. E-media has also increased the amount of piracy that takes place which meant that people are able to download copies of films/ TV programmes without the permission of the user but also is illegal to do so. youtube is another example of how E-media has helped to promote transformers, youtube allows audiences to be bale to access additional videos that give more information such as behind the scenes footage.

How is each platform responding and adapting to these issues and changes?

Focus on how they are adapting to:

CHANGING TECHNOLOGIES

Changing in technology has meant that films and programs are more widely available through on demand streaming services such as Netflix, love film and now TV this has meant that people can pay a small monthly fee to access a range of films and TV shows. Other changes in technology has meant that websites promote free downloads and online streams has been shut down or blocked. When new films are released media intuitions are releasing the copies of films quick also so that people don’t attempt to download it but rather buy it. Also magazines are not available as a digital copy for a subscription fee or sometimes free.

CHANGING AUDIENCE BEHAVIOURS (all audiences, not just the young!)

Audience behaviours have changed due to an increase of E-media it has meant that more people are using social networking website in order to find out information but also it is a free way of advertisement. Transformers dark of the moon used social networking in order to help engage audiences to the film but also to increase user participation. 

Ill Manors: E-media questions

Facebook

On Facebook I found plan B’s page on this page I found several ways that plan B has used this social network site in order to promote ill manors and his music. Plan B has 8.3 million likes on his profile which means that he is very well known and that people will see if he has posted anything new. This means that plan b is able to target a mass audience and most importantly is a free way to advertise him product and inform people about him. Throughout the website links have been placed on nearly all the post about ill manors where people can pre-order ill manors on DVD, view trailer and how they can get the soundtrack of ill manors. On his Facebook page plan B also uploads images of his other pages and social networking sites such as twitter and Instagram, pictures on the studio and on set is another way that is used in order to attract the audience as they are able to see behind the scene footage which has been shared, liked and commented on which means that audiences are indirectly advertising due to their excitement. 

Twitter

Whereas twitter on the other hand on twitter plan b has 462k followers however the more people have posted on the twitter page and have all made reference to plan B success and also the success of ill manors. Again sales techniques are used in order to target a wide audience to buy the film but also be aware then they can buy it, prices have been placed along with links so that audiences can find it easier to be able to buy it easier which could mean people are more likely to buy it. Behind the scenes footage has been used more frequently this could have been done in order to get more followers or to just generally inform people of the progress of ill manors, this allows audiences to feel more part of the film as they are kept updated over a period of time which means that people may feel valued to know inside information. Information on competitions have been used also in order to engage with the audience which can be used to create a “hype” about the film and try to get more people to watch , buy and listen to plan B music and film. hashtags have been used also that people are able to connect more with plan b hastags such as #illmanors and cinema hashtags have been used in order to inform people of where they are but also again help promote what they are doing 

Instagram

 the instagram profile has an image of the ill manors dvd and also says to download now but also on demand now, the hastag #illManors is used in order to help promote the film. The hash tag has been placed on all platforms in order to help promote the film. an image of the of the dvd cover and blue ray cover is on the instagram page which again has been used across all platforms this have been an effective way of promoting the film because it means that there is consistency but also audiences are able to remember the same but also be able to recognise the ill manors brand and also the products an image of the dvd cover and blu-ray cover has been used through out all the media platforms for ill manors for consistency, however on social networking sites such as facebook and twitter this has also been done on plan B's youtube page providing 2 links that audiences can order from to get a copy of the film.

Youtube

The youtube channel uses provides has an image of his album cover which is then followed by star rating which are provided by newspapers such as the guardian, metro and independent. this help to promote the song because people would take an interest due to the high ratings that it has received which can influence them to listen and even buy the song. plan B also says that it is out now on "iTunes" which can again persuade people to get it as they know they can get it with a click of a button, another way that plan b has made it easier is he provides a link to the itunes store as well to sound cloud so that people can listen to it and comment. an example of the synergy that is used in plan b youtube video is that the channel provides the ill manors trailer and ill manors sound track. the youtube channel also provides link to buy the ill manors dvd as well as download the sound track. this helps promote the film because on all his social network which all provide links to buying the dvd as well as downloading the sound track. on his channel link to other social network sites are right at the top so they are easy to see which are google plus, facebook, twitter and soundcloud.

Ill Manors: Tag London campaign

The tag London campaign was very a unique way to attract and help create awareness of the release of ill manors the movie as well as the song. A campaign was started on twitter that allows plan B to be able to set up a unique way to give audiences an insight in to sound cloud which had his song. Plan B explained to twitter his campaign and agreed to help by allows audiences that hashtag (#illmanors) which gives them a message from twitter providing a link for them to be able to access the ill manors sound track. This was also a onetime thing as the messaging box that was used to provide the link was disabled in order to prevent spamming but was brought in to use for the particular campaign.

The tag campaign did not directly promote the film but rather the campaign helped to create awareness on plan B which may have lead people to then discover more about him. Another way that the tag campaign helped to create awareness of the film was that the tweets that were beamed across London helped people to understand what type of personal plan B by understanding his views and opinions on certain things. This would have help people want to find out who made theses tweets but also allows audiences with the same/similar views and opinions taken an interest in the “movement”.

Plan B throughout his interviews talks about his beliefs and views on certain things plan b has taken them one step further by allowing the his fans/public to be able to to help in the movement by allowing them to express what they think by beaming the tweets where people will see it such as nation gallery and house of parliament. Plan B talks about fighting back and standing up for what is right and is trying to make changes to help the poor. Throughout all his tweets and interviews plan B makes reference to politics and emphasises that the poor stay poor and the rich stay rich and links that to ill manors suggesting what people to in order to get money and to what extent they go to which is shown by the film.

User generate campaigns have more an effect because it means that it’s the choice of the people and helps people to realise that anyone can make a change but also everyone’s views and opinions are valid and that in order to get heard you don’t have to be famous. Another reason user generated campaigns are successful because it means that people are able to interact with plan B and be able to help and take part in something which can make people feel more involved and connected and therefore create more awareness. By people being able to get involved means that people plan B can target mass audience as people want to be heard but also have a chance to be “famous”.

#ILLMANORS JUST ANOTHER EXAMPLE OF CAMERON'S BROKEN BRITAIN

The target audience for this tweet i believe is people between the age of 16-30 the demographics that it would appeal to would be people in the E,D and C2 the reason for this because people in the E group are students or unemployed which means they are more likely to understand the meaning of being "broke" D and C2 also because they are on the low end of the scale who tend to have more labour driven jobs such as builder and electrician which means that they may feel that they work very hard for there money and do jobs that other people would not want to.The psychograpics would be mainstreamers ,explorers and reformers, this would appeal to mainstreamers as they are the average people and are the majority of people, explorers and reformers would also be a target audience to this tag because they are people that dont like to be told what to do but make choices for them selves be taking in different factors to make a choice. The tweet links to the ill manors song as he talks about the rich but also the hug a hoody campaign which was introduced in order to try to reconnect with young people and fix "broken Britain".

#ILLMANORS, SOCIETY REBELLING BACK AT BROKEN BRITAIN, @4PLANB

The target audience for this tweet i believe is people between the age of 16-30 the demographics that it would appeal to would be people in the E,D and C2 the reason for this because people in the E group are students or unemployed which means they are more likely to understand the meaning of being "broke" D and C2 also because they are on the low end of the scale who tend to have more labour driven jobs such as builder and electrician which means that they may feel that they work very hard for there money and do jobs that other people would not want to.The psychograpics would be mainstreamers ,explorers and reformers, this would appeal to mainstreamers as they are the average people and are the majority of people, explorers and reformers would also be a target audience to this tag because they are people that dont like to be told what to do but make choices for them selves be taking in different factors to make a choice. the film links to this tag because it show what people have to do in order to survive and what there actions can lead to.

THE RECESSION IS A WORLD SCHEME TO KEEP THE POOR, POOR. THE RICH OF THIS WORD HAVE NEVER BEING RICHER. #ILLMANORS
The target audience for this tweet i believe is people between the age of 16-40 the demographics that it would appeal to would be people in the E,D and C2 the reason for this because people in the E group are students or unemployed which means they are more likely to understand the meaning of being "broke" D and C2 also because they are on the low end of the scale who tend to have more labour driven jobs such as builder and electrician which means that they may feel that they work very hard for there money and do jobs that other people would not want to.The psychograpics would be mainstreamers ,explorers and reformers, this would appeal to mainstreamers as they are the average people and are the majority of people, explorers and reformers would also be a target audience to this tag because they are people that don't like to be told what to do but make choices for them selves be taking in different factors to make a choice. This tweet can link to ill manors soundtrack as they he repeats on several occasions "oi you lil rich boy" this suggests that plan B is saying that there is divide between the rich and the poor and that equality no long exists. it also links to the ill manors film because the youth are trying to make money in any way that they can weather it be selling drugs, robbing people or prostitution.  

SOUNDS LIKE THE TRUTH #ILLMANORS

The target audience for this tweet i believe is people between the age of 20-40 the demographics that it would appeal to would be people in the E,D and C2 the reason for this because people in the E group are students or unemployed which means they are more likely to understand the meaning of being "broke" D and C2 also because they are on the low end of the scale who tend to have more labour driven jobs such as builder and electrician which means that they may feel that they work very hard for there money and do jobs that other people would not want to.The psychograpics would be mainstreamers ,explorers and reformers, this would appeal to mainstreamers as they are the average people and are the majority of people, explorers and reformers would also be a target audience to this tag because they are people that dont like to be told what to do but make choices for them selves be taking in different factors to make a choice. this links to ill manors the film due to use of raw footage helps to create emphasis on what the streets are really like but also what people do in order to get money and what consequences that can have. 

ON PRINCIPLE, WHAT'S THE DIFFERENCE BETWEEN A TEENAGER LOOTING TRAINERS AND A POLITICIAN STEALING THOUSANDS IN EXPENSES? #ILLMANORS

The target audience for this tweet i believe is people between the age of 16-40 the demographics that it would appeal to would be people in the E,D, C2,C1,B, A the reason for this because people in the E group are students or unemployed which means they are more likely to understand the meaning of being "broke" D and C2 also because they are on the low end of the scale who tend to have more labour driven jobs such as builder and electrician which means that they may feel that they work very hard for there money and do jobs that other people would not want to. A and B would be effected also because the tag is saying that the politicans are stealing money for the public and is similar to someone stealing a pair of trainers.The psychograpics would be mainstreamers ,explorers and reformers, this would appeal to mainstreamers as they are the average people and are the majority of people, explorers and reformers would also be a target audience to this tag because they are people that dont like to be told what to do but make choices for them selves be taking in different factors to make a choice. this links to ill manors the song as it is fighting against lies the goverment say and that a movement is taking place against them to fight for what is wrong.

part B- LR

one difference between the platforms are that social network is more interactive where as broadcast does not allows that but instead provides links to social network sites and other e-media sites that are audiences to take part. by allowing audiences to take part in social networking means that they be more involved and take a bigger interest in to ill manors but also into plan B. Broadcast on the other hand does not provide the ability to interact but inform the audience of how and where they can get involved. another difference is that e-media has more insight information and images where as broadcast has the same content as advert harder to change where as e-media requires just updates that and free and easy to do. also the ability to use e-media give the audience the ability to have surveillance in to plan B but also be able to get away from everyday and get an insight in to someone else's world

Plan B social networking

Facebook

On Facebook I found plan B’s page on this page I found several ways that plan B has used this social network site in order to promote ill manors and his music. Plan B has 8.3million likes on his profile which means that he is very well known and that people will see if he has posted anything new. This means that plan b is able to target a mass audience and most importantly is a free way to advertise him product and inform people about him. Throughout the website links have been placed on nearly all the post about ill manors where people can pre-order ill manors on DVD, view trailer and how they can get the soundtrack of ill manors. On his Facebook page plan B also uploads images of his other pages and social networking sites such as twitter and Instagram, pictures on the studio and on set is another way that is used in order to attract the audience as they are able to see behind the scene footage which has been shared, liked and commented on which means that audiences are indirectly advertising due to their excitement. 

Twitter

Whereas twitter on the other hand on twitter plan b has 462k followers however the more people have posted on the twitter page and have all made reference to plan B success and also the success of ill manors. Again sales techniques are used in order to target a wide audience to buy the film but also be aware then they can buy it, prices have been placed along with links so that audiences can find it easier to be able to buy it easier which could mean people are more likely to buy it. Behind the scenes footage has been used more frequently this could have been done in order to get more followers or to just generally inform people of the progress of ill manors, this allows audiences to feel more part of the film as they are kept updated over a period of time which means that people may feel valued to know inside information. Information on competitions have been used also in order to engage with the audience which can be used to create a “hype” about the film and try to get more people to watch , buy and listen to plan B music and film.

plan B- advertising

1. What are the key conventions that help you identify the print text?

The use of the titles being big and write in the middle is an example of media key conventions it allow the audience to be able to establish the main purpose of the media product by knowing what it is. in the case ILL Manors being in a large font means that it is eye catching and makes audience to look it and take an interest, another aspect of media key conventions that have been used is the colour of the font. The white stands out more then anything on the cover as everything but the text uses dark colours but the font is in white. another key convention is that the cover is using the ability to attract people through the branding of the product, the cover has Plan B and also Ben drew which means that they are trying to attract a wide audience as they have used to names that are associated with him that people may recognise.

1. What design features help identify the Ill Manors brand?

The use of the the title ill manors is one way that it helps to identify the brand also the text "plan b" and Ben Drew" is another way as he is the person who created it people may be able to identify the ill manors brand through him. another way that the ill manors brand can be identified is through the text on "Plan B" is  another way as this is Plans B's first film people who follow his may identify that it is his film.

1. What examples of synergy can you find with the broadcast platform or other print examples?

1. What are the key conventions that help you identify the print text?

 again the title follow that same key  convention that was used on the dvd cover but is also the same on the bill board.the title s being big and right in the middle is an example of media key conventions it allow the audience to be able to establish the main purpose of the media product by knowing what it is. in the case ILL Manors being in a large font means that it is eye catching and makes audience to look it and take an interest, another aspect of media key conventions that have been used is the colour of the font. The white stands out more then anything on the cover as everything but the text uses dark colours but the font is in white. another method of branding has been done is through plan B record label the razor blade is the logo that presents plan b record label.

1. What design features help identify the Ill Manors brand?

by having the razor blade allows the advert to attract a wider audience because it means that people may recognise his record label and then may want to watch the film. the logo is another way to establish the brand , one final way is that an image of plan B has been placed which means that audiences may associate him with plan B and his record label.

1. What examples of synergy can you find with the broadcast platform or other print examples?

i have no clue

1. What are the key conventions that help you identify the print text?

the key conventions are the use of using images in order to attract the audience, by showing different images allows audiences to take an interest in the magazine. also the use of plan B is another way to help branding as fans may recognise him and therefore take an interest, also him being behind the camera denotes that he is filming which would mean that people may think that the magazine is a behind the scenes or insight in to plan B. also ill manors has been used in red rather then the white then been used in other platforms which means that a different approach is being used in order to attract the audience, red connotes love and death which could be what the film is trying to portray.

1. What design features help identify the Ill Manors brand?

the use of the title is one way that helps identify the brand , also another way is through plan B as he is associated with ill manors which is another way that can help identify the ill manors brand

1. What examples of synergy can you find with the broadcast platform or other print examples?