We were give a preliminary task for media where we had to
create a short 30 second video clip. Which involved having one 180 degree shot
which was to show that two character were talking, a match on action. Our video
was based around two female characters, who were having a conversation about killing
someone. 4 lines of dialogue were used in order to create suspense for the
audience but also created an enigma. A male character was placed under the
table with a hood covering his face until the very last scene, where the hood was
removed to show the character with his eyes closed to show the audience that he
had been killed.
WWW-
Our media production was overall based around creating an enigma
which we felt had shown to be successful due to the suspense that was built up
through the use of shots. The 180 degree rule was shot correctly which means
that the shot made the two females characters in our production look like they
were talking opposite rather than next which is what happens when the rule is
broken. During our planning we had decided that we would have a range of shots
but only use ECL(extreme close-up) when needed for example during the first
match on action shot which was to show the door being opened and also the
second match on action shot where the hood was being removed to reveal the character.
This was done to ensure that we were able to create suspense throughout but to
ensure that it the clip remain as enigma but also leave the clip as a cliff
hanger as the audience want to know more. Facial expressed were crucial to our
production also during the scene before the third character is introduced, the
first females character ask “where is he?” The
second female character then replies by the facial expression and movement of
the head in the direction of where “he” is. This continues to create suspense
become only a little information is being revealed to the audience which is
that they now know it is a “he”. Finally a fade was the only effect used in the
ending of the last scene which was done to show that one scene has finished and
another was about to happen however the video clip then end this then created a
cliff hanger which keep audience hooked on and want to know more.
EBI-
During the 180 degree rule too much background was revealed
which meant audience lost focus from the main characters and started to observe
the background. In our real production as a group we would ensure that characters
are placed close together so that they fill up more of the frame, one way this
could have been done is by taking one of the tables out to reduce the distant
between the characters. The lighting conditions of the room were not very good
to much light was used which made did not help the suspense of the video clip,
this meant that the video clip did not look as professional. Also another thing
that we could have added is maybe blood to the scene to help create more suspense
for example show drops on the table or on one of the characters face and hands
which would help build the suspense. Also a better range of camera shots could
have been used such as a tracking shot showing the females character going from
the chair under the table which would have helped to create more suspense.
I had predicted that I would be an succeeder as the main factor however as a secondary I felt I may have been an explorer but instead was categorised as an aspirer. I agree with being a succeeder as I like to achieve to be the very best I also agree with being an aspirer because I plan to the best that I can so that I can have the best future.
Task 2-
When I did the young and Rubicam test I came out to be a scceeder. A succeeder is a person that seeks control
while having strong goals, confidence, work ethics and good organisation. Succeeder’s
Supports stability and brand choices are based on self-reward and quality. Typically
succeeder’s are normally in job roles that are in higher management or professionals
positions. The brand that could be associated with can be –
Apple
Samsung
Audi/Mercedes
Sony
Bose
Denon
Waitrose
Hugo boss
Gucci
sennheiser Task 3- resigned-
The reason this advert is aimed at resigned is because resigned
people are about survival. Their brand choices are therefore driven by a need
for safety and for economy. They choose above all what is familiar to them.
Tesco is therefore a good example
because it provide a range of food products which are vital to survival.
Struggler-
The reason this advert is aimed at strugglers is because struggler
is about being dis-organised and having few resources, the advert is about a
person who eats at McDonalds showing all types of people eat McDonalds however
an estate is shown suggesting that McDonalds can be associated with stugglers. Also
stugglers can be associated with eating junk food and also an estate.
mainstream-
The reason this advert is aimed at mainstreamers is because mainstream
people are based around family. Their brand choices are therefore driven they respond to
big established brands, to ‘family’ Brands and to offers of value for money.
Johnsons can therefore be associated with mainstreamers because they believe in
family values and also value for money.
Aspirer-
The reason this advert is aimed at aspirer is because aspirer
are driven by others’ perceptions of them rather than by their own values. This
therefor means that aspirer’s base there life on what others thinks of them and
how they are viewed in society. Mercedes is therefore a perfect example because
aspirer can be seen considered to have luxurys in life so they can be view
highly in society.
succeeder-
The reason this advert is aimed at succeeders is because
succeeder is about having strong goals and ambition to do well, the advert is
about a person who uses a Hugo Boss after shave and shows his success through
where he lives and also the clothes he wears.
explorer-
The reason this advert is aimed at explorer is because explorer
are driven sensation, adventure, indulgence and instant effect - the first to
try new brands. An example of this could be apple TV explorer are likely to
stream videos rather then watch television. Explorers are associated with discovery.
reformer-
The reason this advert
is aimed at reformers is because reformers are driven to do what they want to
achieve satisfaction. An example of this can be yoga, reformers are likely Reformers are
the most anti-materialistic of the seven groups, and are often viewed as being
intellectual. Their core need in life is for enlightenment therefore yoga is a
perfect example that can be done in order to achieve this.
Gillian dyer
suggests that (Advertising as
Communication Routledge 1988) advertisers use, among other
techniques, the followinglines of appeal. They
use images of or references to these things to tap into our desires - and fears:
·Happy
families - everyone wants to belong
·Rich,
luxurious lifestyles - aspirational
·Dreams and
fantasy
·Successful
romance and love
·Elite people
or experts
·Glamorous
places
·Successful
careers
·Art, culture
& history
·Nature &
the natural world
·Beautiful
women - men AND women like looking at beautiful women, so the thinking goes:
men admire them, women admire what makes the men admire them.
·Self-importance
& pride
·Comedy &
humour
·Childhood - can appeal to either nostalgia or to nurturing
instincts
My five brands
Audi-
100 words
Audi comes
across as a rich and luxurious brand that is family orientated, however they
are a multibillion euro company across the globe. Based on Gillian dyer Audi can
fit in several line of appeal; elite people or experts , when Audi advertises their
cars they show the brand to be sophisticated as the characters always where
suits showing status and success. Audi also fits in to successful careers as
Audi can be seen as a premium brand and therefore mean that by having an Audi
you are wealthy which therefore gives you status and again shows off success.
10 words
Audi is an aspirational brand that revolves
around status and luxury.
1 word
Aspirational.
Apple-
100 words
Apple comes across as a brand that is for
elite people, however apple is a multibillion dollar company that started in California.
Apple could fit in to several of dyers lines of appeal; happy families because
apple try to make all there devices child friendly however able to be used by
experts to do work on. Successful careers is another aspect because apple are a
big expensive brand its seen as a premium product that would have been brought
by someone who has success and wealth. Finally apple can be linked with
luxurious lifestyles due to the heavy price tag.
10 words
The
apple brand is about innovation with simplicity.
1 word
Innovative
Lynx-
100 words-
Lynx is a brand that is orientated around successful
romance and love, this is because due to the adverts that has given suggestions
that love/ romance comes when you wear Lynx. Based on Gillian dyers lines of appeal,
lynx also comes under beautiful women/men. This is because men see other men in
adverts attract women through the Lynx spray which means that men also want to
do the same things and therefore hope that women desire them like shown in the advert.
Finally Lynx can relate to dreams and fantasy, due to the angel advert where
women fall from the sky.
10 words-
Lynx is
a brand that brings opposites genders closer together.
1 word-
Seductive
SMA-
100 words-
SMA is brand that is orientated around
childhood which is aimed for mother to give to their baby’s which also suggests
that SMA is a family brand. Due to its purpose it can be seen to help create
happy healthy families as they are there to provide nutrition’s to help during
and after pregnancy to mothers. Gillian
dyer lines of appeal also links nature with SMA as it is something that all babies
go through as it is part of nature to be born and to grow. Finally it can be
said that SMA is trusted amongst mothers.
10 words-
SMA can be seen as loving, caring and family orientated.
1 word-
Family
Gucci-
100 words-
Gucci is aimed at successful people
who live a large luxurious lifestyle. Gucci is a brand that has high values
aimed at elite people and connotations of love and romance. The adverts are
made to show beautiful women/men, men see other men attracting women and
therefore have the same idea, women see men who are attracted by the body
figure of the men. Finally wealth is the biggest factor of Gucci, wealth is
shown throughout adverts through the setting and appearance of characters, this
shows that the brand is orientated around wealth, status and success.
10 words-
Gucci can be seen as seductive, successful
and luxurious.