presentation on mainstreamers.

my presentation on mainstreamer.



The grade that I was awarded for this piece of work by Mr Bush was : A

WWW-

• good use of detail and information.
• well explained points
• good used of images and examples
• linked well to mainstreamers.

EBI-

• more research in to the type of car ( ford)

preliminary exercise

The task-

We were give a preliminary task for media where we had to create a short 30 second video clip. Which involved having one 180 degree shot which was to show that two character were talking, a match on action. Our video was based around two female characters, who were having a conversation about killing someone. 4 lines of dialogue were used in order to create suspense for the audience but also created an enigma. A male character was placed under the table with a hood covering his face until the very last scene, where the hood was removed to show the character with his eyes closed to show the audience that he had been killed.

WWW-

Our media production was overall based around creating an enigma which we felt had shown to be successful due to the suspense that was built up through the use of shots. The 180 degree rule was shot correctly which means that the shot made the two females characters in our production look like they were talking opposite rather than next which is what happens when the rule is broken. During our planning we had decided that we would have a range of shots but only use ECL(extreme close-up) when needed for example during the first match on action shot which was to show the door being opened and also the second match on action shot where the hood was being removed to reveal the character. This was done to ensure that we were able to create suspense throughout but to ensure that it the clip remain as enigma but also leave the clip as a cliff hanger as the audience want to know more. Facial expressed were crucial to our production also during the scene before the third character is introduced, the first females character ask “where is he?”   The second female character then replies by the facial expression and movement of the head in the direction of where “he” is. This continues to create suspense become only a little information is being revealed to the audience which is that they now know it is a “he”. Finally a fade was the only effect used in the ending of the last scene which was done to show that one scene has finished and another was about to happen however the video clip then end this then created a cliff hanger which keep audience hooked on and want to know more.

EBI-

During the 180 degree rule too much background was revealed which meant audience lost focus from the main characters and started to observe the background. In our real production as a group we would ensure that characters are placed close together so that they fill up more of the frame, one way this could have been done is by taking one of the tables out to reduce the distant between the characters. The lighting conditions of the room were not very good to much light was used which made did not help the suspense of the video clip, this meant that the video clip did not look as professional. Also another thing that we could have added is maybe blood to the scene to help create more suspense for example show drops on the table or on one of the characters face and hands which would help build the suspense. Also a better range of camera shots could have been used such as a tracking shot showing the females character going from the chair under the table which would have helped to create more suspense.

young & Rubicam

Task 1-

I had predicted that I would be an succeeder as the main  factor however as a secondary I felt I  may have been an explorer but instead was categorised as an aspirer. I agree with being a succeeder as I like to achieve to be the very best I also agree with being an aspirer because I plan to the best that I can so that I can have the best future. 




Task 2-

When I did the young and Rubicam test I came out to be a scceeder.  A succeeder is a person that seeks control while having strong goals, confidence, work ethics and good organisation. Succeeder’s Supports stability and brand choices are based on self-reward and quality. Typically succeeder’s are normally in job roles that are in higher management or professionals positions. The brand that could be associated with can be –

Apple

Samsung

Audi/Mercedes

Sony

Bose

Denon

Waitrose

Hugo boss

Gucci

sennheiser


Task 3-

resigned-

The reason this advert is aimed at resigned is because resigned people are about survival. Their brand choices are therefore driven by a need for safety and for economy. They choose above all what is familiar to them. Tesco   is therefore a good example because it provide a range of food products which are vital to survival.

Struggler-

The reason this advert is aimed at strugglers is because struggler is about being dis-organised and having few resources, the advert is about a person who eats at McDonalds showing all types of people eat McDonalds however an estate is shown suggesting that McDonalds can be associated with stugglers. Also stugglers can be associated with eating junk food and also an estate.

mainstream-

The reason this advert is aimed at mainstreamers is because mainstream people are based around family. Their brand choices are therefore driven they respond to big established brands, to ‘family’ Brands and to offers of value for money. Johnsons can therefore be associated with mainstreamers because they believe in family values and also value for money.

Aspirer-

The reason this advert is aimed at aspirer is because aspirer are driven by others’ perceptions of them rather than by their own values. This therefor means that aspirer’s base there life on what others thinks of them and how they are viewed in society. Mercedes is therefore a perfect example because aspirer can be seen considered to have luxurys in life so they can be view highly in society.

succeeder-

The reason this advert is aimed at succeeders is because succeeder is about having strong goals and ambition to do well, the advert is about a person who uses a Hugo Boss after shave and shows his success through where he lives and also the clothes he wears.

explorer-

The reason this advert is aimed at explorer is because explorer are driven sensation, adventure, indulgence and instant effect - the first to try new brands. An example of this could be apple TV explorer are likely to stream videos rather then watch television. Explorers are associated with discovery.

reformer-

The reason this advert is aimed at reformers is because reformers are driven to do what they want to achieve satisfaction. An example of this can be yoga, reformers are likely Reformers are the most anti-materialistic of the seven groups, and are often viewed as being intellectual. Their core need in life is for enlightenment therefore yoga is a perfect example that can be done in order to achieve this.

Film language test

Feedback

Mr halsey-

WWW-same great answers: editing and Mise-en-scene are strengths.

EBI-make sure you answer the question:you start talking about editing in the camera work question!

      -camera work is weaker :try and mention angles and write in detail about a few selected shots.

My feedback-

EBI-Next time I would make sure that i have better time management and better notes. Also to make sure that I answer the question.

Gillian Dyer

Gillian dyer suggests that (Advertising as Communication Routledge 1988) advertisers use, among other techniques, the following lines of appeal. They use images of or references to these things to tap into our desires - and fears:

• ·         Happy families - everyone wants to belong 
• ·         Rich, luxurious lifestyles - aspirational 
• ·         Dreams and fantasy 
• ·         Successful romance and love 
• ·         Elite people or experts 
• ·         Glamorous places 
• ·         Successful careers 
• ·         Art, culture & history
• ·         Nature & the natural world 
• ·         Beautiful women - men AND women like looking at beautiful women, so the thinking           goes: men admire them, women admire what makes the men admire them. 
• ·         Self-importance & pride 
• ·         Comedy & humour 
• ·         Childhood - can appeal to either nostalgia or to nurturing instincts

My five brands 

Audi-

100 words

Audi comes across as a rich and luxurious brand that is family orientated, however they are a multibillion euro company across the globe. Based on Gillian dyer Audi can fit in several line of appeal; elite people or experts , when Audi advertises their cars they show the brand to be sophisticated as the characters always where suits showing status and success. Audi also fits in to successful careers as Audi can be seen as a premium brand and therefore mean that by having an Audi you are wealthy which therefore gives you status and again shows off success.

10 words

Audi is an aspirational brand that revolves around status and luxury.  

1 word

Aspirational.

Apple-

100 words

Apple comes across as a brand that is for elite people, however apple is a multibillion dollar company that started in California. Apple could fit in to several of dyers lines of appeal; happy families because apple try to make all there devices child friendly however able to be used by experts to do work on. Successful careers is another aspect because apple are a big expensive brand its seen as a premium product that would have been brought by someone who has success and wealth. Finally apple can be linked with luxurious lifestyles due to the heavy price tag.

10 words

The apple brand is about innovation with simplicity.

1 word

Innovative

Lynx-

100 words-

Lynx is a brand that is orientated around successful romance and love, this is because due to the adverts that has given suggestions that love/ romance comes when you wear Lynx. Based on Gillian dyers lines of appeal, lynx also comes under beautiful women/men. This is because men see other men in adverts attract women through the Lynx spray which means that men also want to do the same things and therefore hope that women desire them like shown in the advert. Finally Lynx can relate to dreams and fantasy, due to the angel advert where women fall from the sky.

10 words-

 Lynx is a brand that brings opposites genders closer together.

1 word-

Seductive

SMA-

100 words-

SMA is brand that is orientated around childhood which is aimed for mother to give to their baby’s which also suggests that SMA is a family brand. Due to its purpose it can be seen to help create happy healthy families as they are there to provide nutrition’s to help during and after pregnancy to mothers.  Gillian dyer lines of appeal also links nature with SMA as it is something that all babies go through as it is part of nature to be born and to grow. Finally it can be said that SMA is trusted amongst mothers.

10 words-

SMA can be seen as loving, caring and family orientated.  

1 word-

Family


Gucci-

100 words-

Gucci is aimed at successful people who live a large luxurious lifestyle. Gucci is a brand that has high values aimed at elite people and connotations of love and romance. The adverts are made to show beautiful women/men, men see other men attracting women and therefore have the same idea, women see men who are attracted by the body figure of the men. Finally wealth is the biggest factor of Gucci, wealth is shown throughout adverts through the setting and appearance of characters, this shows that the brand is orientated around wealth, status and success.

10 words-

Gucci can be seen as seductive, successful and luxurious.  

1 word-

Seduction